Post by account_disabled on Dec 14, 2023 9:43:42 GMT
The following situation: you have a SaaS product that costs $29.90 per month, with a conversion rate of 5% and a monthly average of one thousand visits. This means that for every 1,000 visitors who access the product's landing page , 50 become customers, generating a monthly income of $1,495.00. After running an A/B test , you can increase your conversion rate to 8% just by changing the background image of the page. What does that represent in financial terms? Every 1000 visitors, instead of 50, you will have 80 new customers, right? That means $2,392.00 of monthly income, that is, $897.00 more. Basically, you increase the recipe without needing to change anything in the product itself or make a greater investment in marketing, just by optimizing the channel that was already used to sell it.
Basic principles of CRO Like any marketing strategy, CRO follows Phone Number List a method. The more committed you are in each stage of the process, the better the results will be. See what the basic steps are so that CRO is applied correctly and is relevant to your marketing strategy: Gather information Testing should be performed on the basis of collected data, and not just based on hypotheses or assumptions. Therefore, take considerable time to do research and gather information that will be useful to make the right changes and avoid your tests failing to identify what really works. There are several ways to collect this data, such as: accompany metrics analysis tools.
Carry out research with users on the page itself; interview current customers about the product and the purchasing process; perform usability tests. All of these options are useful for providing quantitative and qualitative data that will help you run accurate and successful tests. Interpret data for opportunities After collecting enough data, you'll still need to know how to interpret it for real opportunities for improvement in the conversion process. In other words, don't just look at numbers, try to understand what they say about your potential customers' wants and needs.
Basic principles of CRO Like any marketing strategy, CRO follows Phone Number List a method. The more committed you are in each stage of the process, the better the results will be. See what the basic steps are so that CRO is applied correctly and is relevant to your marketing strategy: Gather information Testing should be performed on the basis of collected data, and not just based on hypotheses or assumptions. Therefore, take considerable time to do research and gather information that will be useful to make the right changes and avoid your tests failing to identify what really works. There are several ways to collect this data, such as: accompany metrics analysis tools.
Carry out research with users on the page itself; interview current customers about the product and the purchasing process; perform usability tests. All of these options are useful for providing quantitative and qualitative data that will help you run accurate and successful tests. Interpret data for opportunities After collecting enough data, you'll still need to know how to interpret it for real opportunities for improvement in the conversion process. In other words, don't just look at numbers, try to understand what they say about your potential customers' wants and needs.